CinemaWorld’s New Look
Last year, during our year-end ‘New Beginnings’ campaign, CinemaWorld mentioned that 2022 will also be a new beginning for the company. We teased some exciting changes to come in our content and company’s future growth strategy. Our journey into this fresh start has officially begun! From July onwards, CinemaWorld will be rolling out a new look & feel. Our aesthetic, from our logos, typography, to our colour scheme, everything is evolving to reflect our new direction and elevated brand.
This change starts out with our 24/7 channel first. Yes, our channel subscribers across the region will be the first to experience the new CinemaWorld. This refreshed brand look has been trickling in since April, with the new treatment of trailers and promotional videos. The ‘Real Campaign’ video was the first, and from 1st July, the look and feel of the entire channel will change.
Viewers can expect a refreshed logo, different colours, bolder font, and something extra to fill the screens.
While the 24/7 channel refresh is the initial step, CinemaWorld isn’t just stopping there. Moving on in the later months, CinemaWorld’s other platforms will also be slowly updated to reflect the evolved brand.
Lastly, the main reason why we are able to experiment and evolve is the unwavering support of all our audiences and subscribers. Thank you for supporting us in our journey and stay tuned for more exciting things to come!